SALES FORCE MANAGEMENT (IE)

MARKETING

STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS

RELATIONSHIP MARKETING MANAGEMENT

RELATIONSHIP MARKETING: Exploring relational strategies in marketing

PRINCIPLES OF MARKETING (ISE)

MARKETING FOR TOURISM

MARKETING FOR HOSPITALITY AND TOURISM (IE)

FRANCHISING

FINANCIAL SERVICES MARKETING (IE)

CONTEMPORARY MARKETING 2005

UNDERSTANDING HUMAN BEHAVIOR AND THE SOCIAL ENVIRONMENT

CONSUMER BEHAVIOR AND MARKETING STRATEGY (IE)

MARKETING RESEARCH (IE)

BASIC MARKETING RESEARCH (ISE)

MARKETING MANAGEMENT: AN ASIAN PERSPECTIVE

INTERNATIONAL MARKETING (ISE)

INTERNATIONAL MARKETING

MANAGEMENT ACCOUNTING (ISE)

CONTEMPORARY ADVERTISING